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What you do with their attention is up to you – just don’t waste it! A little thought can go a long way to converting their interest in your topic into clicks back to your site and, more importantly, conversions or sales. The key is to have links that not only work, but also make sense for your overall article marketing goals. Here are 3 things to keep in mind whenever you’re including a link in your articles: * Is the Link "Linked"? – First and foremost, make sure the anchor text or hyperlinked URL actually works! Scrutinize and test your links to make sure they take your reader to the place you intended them to reach.

* Choose Anchor Text Wisely – When you choose to go with anchor text, the linked text needs to accurately represent the website it’s linking to. Anchor text needs to live up to the promise it makes. For example, in the sentence: Learn more about how to do an oil change on your own car at my website. the link to "oil change" has to go to a page about oil changes. When a reader thinks they’re getting one piece of information and they end up getting something completely different, they’ll lose any trust they had in you.

the link to "oil change" has to go to a page about oil changes. When a reader thinks they’re getting one piece of information and they end up getting something completely different, they’ll lose any trust they had in you. * Non-Self Serving Links – If your primary goal is to send pre-qualified traffic to your site, it’s in your best interest to stick to using self-serving links only. Non-self serving links send readers away from your article and not to your site. Think before you link using a non-self serving link because it could cost you a conversion or a sale.
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